The magazine business have grown over these past few years
as in 2014 an astonishing 210 new magazines and a 282 million retail sale
value. The top 3 selling magazines of 2014 in the UK are 'TV Choice', ' What's
on TV' and 'Take A Break' which all had a profit between 18 - 31 million.
However from the top selling magazines of 2014, 9 out of 10 have had
a decrease in sales which means our generation isn't interested in buying
magazines instead more attracted to online versions or watching it on the TV.
From these results the majority are aimed towards females rather than
male which suggest that women buy them more and
are stereo-typically looked as a house wife therefore have
more free time than the husband who earns a living.
On the top selling list there wasn't hardly any music
magazines therefore it’s not reaching its target audience. However the top
music magazine is 'Q' then 'The Rolling Stones' and then 'Entertainment Weekly’,
which are similar to the genre of music I want to portray in my music magazine.
These magazines feature social networking sites and multi platforms which is supposed
to attract the younger generation and keeps the magazine company in contact
with its readers. Having social networking site allows the company to release
vital information and upcoming features to engage their potential readers and
the younger generation. Now that old magazines especially music magazines are evolving
in today society by having these multi platforms and in the future it will
change again.
In 2015, the UK made 151 million retail copy sales with a
value of £282 million which proves that this industry is profitable and people
are still interested in buying magazines however this could be the older
generation rather than their actual target audience.
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